SLOW

The Mission

SLOW aims to make circular fashion easier, more accessible, and more convenient for people by bringing all the elements of the circular fashion economy under one roof.

The challenge

Sustainable fashion is hard. For customers it is often much easier to throw away their clothes or swap them for cheap alternatives than to repair, resell, or recycle them. Further, the current fashion industry lives on constantly changing trends, exacerbated by cheap production and social media. Overconsumption, overproduction, and lack of convenient access to circular alternatives generates more than 90 million tons of textile waste every year - something we believe is fully avoidable.

The solution

SLOW aims to make circular fashion easy. We believe that all the necessary solutions already exist, but they are scattered across different companies and locations. With The Slow Store, we want to combine all the elements of the circular fashion economy - sustainable retail, repair, resale, recycling, and, importantly, re-education. By bringing these services to the customer all-in-one, circularity becomes more convenient, less time-consuming, and overall more appealing for people to act according to.