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Verify It

The challenge

Every year, branded products worth 400-500 billion euros are counterfeited and sold largely over the Internet. The image of brands suffers from brand piracy. The purchasing power of potential customers is reduced. The segment of the luxury industry has suffered great losses, with clothing and accessories in particular being counterfeited to a large extent (64%). Dependent small security features have already been integrated by textile manufacturers - without much benefit.

The solution

Verify It is to enter the market as a digital and sustainable authenticity certification service, focusing on luxurious textile goods and artwork. Certificates of authenticity will be created by Verify It for luxury items such as handbags, art paintings, clothing and stored in the cloud for each item, just like a card index system. These certificates of authenticity from the cloud can be accessed via smartphones. This means that the customer has authentic and secure proof of authenticity with him at all times, even if the receipt is lost.

We want to become the highest growing authenticator of high-value goods with 5% being protected by our services within 5 years.

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Team info

>Kettner Julius
>Philipp Schumacher
Bachelor
Clusters
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UM postal address
P.O. Box 616
6200 MD Maastricht
The Netherlands

UM visiting address
Minderbroedersberg 4-6
6211 LK Maastricht
The Netherlands
+31 43 388 2222

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Contact
organisation@maastrichtuniversitychallenge.nl

Tel: +31 (0)6 13 98 91 91

The Maastricht University Challenge is organised by
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